About the Project

For this project I was given the task to create a logo and branding for a new video style version of telling stories.

The company owner liked the idea of using primary colours for the brand, as it brings us back to when we were young and listening to stories.

While creating the logo, I incorporated a writing quill to make up part of the ‘V’ and added the ‘written’ underline as if the quill had written it.

For the pattern, I decided to isolate the writing quill and place it in ‘random’ directions, facing different directions. I believe this helps everything become more cohesive.